Handling It
In each episode, Gavyn and Sierra share their expertise and provide tips on how to have a clear and positive perception to succeed in this industry. They aim to change the perception of what this career could be by introducing ideas to be held up to a higher standard.
Whether you're a seasoned professional or just starting out in the industry, the Handling It podcast is a must-listen. Tune in to gain valuable insights and knowledge from the experts.
Handling It
Handling It: Redefining Canine Wellness with PawMega’s Immune Modulator (Ft. Dr. David Farnum)
Get ready for an enlightening discussion with our remarkable guest, Dr. Farnum. An innovative veterinarian and entrepreneur, Dr. Farnum taps into his background to shake up the world of animal health, particularly canine nutrition which has seen little innovation in the past 30 years. His patented immune modulator, designed to boost an animal's ability to fight infections and prevent an excessive immune response, has already impacted the lives of over 11 million cattle. But he didn't stop there. Dr. Farnum pivoted his attention to man's best friend, developing an immune modulator that addresses allergies and other immune-related canine issues.
Dr. Farnum's product is a hard-hitting blend of Omega fatty acids, curcumin, resveratrol, and other vital ingredients that can be added to any dog food. He shares a heartfelt success story about his own pooch, Allie and Baxter, revealing the potential benefits this immune modulator can bring to other dogs. We also hear how Dr. Farnum's supplement business, Paw Mega, grew from his kitchen and now reaches all corners of the US. It's a testament to his dedication to animal wellness and entrepreneurial spirit.
In the final segment, we examine the rigorous testing process behind Dr. Farnum's immune modulator and discuss its current potential applications. Dr. Farnum unveils his plans for a new formulation, promising to continue his mission to revolutionize animal health. His ability to use his knowledge to develop immune modulators is a testament to his creativity and passion. Be part of this fascinating conversation about canine health, the role of diet, and the extraordinary work of a dedicated vet who's making waves in animal health. Tune in now!
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All right and we are back with our guests. Today. We have Dr Farnam here. How are you today?
Speaker 2:I'm great.
Speaker 1:How are you Good? Good, so we have you here today to talk about your product a little bit, but we also want to just kind of learn who you are. Do you want to tell us a little bit about your background?
Speaker 2:Sure. So I've been a veterinarian for 30 some years. I, in the last 10 years or so, have been running a business that we make supplements for livestock and that kind of started with an immune modulator that I created. That's now patented and used well and over 11 million cattle so far have used it. So wow.
Speaker 3:Can you explain what that term? You patented an immune. What?
Speaker 2:An immune modulator. So what it does is it works with the animal's immune system, so it increases their ability to deal with infection, increases their natural resistance, if you will. It also then works to improve the titer of the antibodies that they create in their when they remember, when their immune system remembers an infection in the past. In addition to that, go ahead.
Speaker 3:Oh no, you keep going, you keep going.
Speaker 2:So, in addition to that, the other thing that it does is it keeps the immune system from overreacting to things. So actually, when COVID happened, this was a big part of the research that went into these compounds was how to keep the immune system from going into the overreaction the cytokine storm they called it. That is what made people so sick with that.
Speaker 3:Wow, okay. I have to ask, though how did you, did you just one day said, hey, I'm going to? Be this badass but myriad and know all of this stuff? Or how did you get into this field to know you, to even know how to patent such a thing like that?
Speaker 2:Well, I'm kind of a self-declared nerd, so I do a lot of work reading papers and that kind of thing, and I started working with a group that we then collaborated together, kind of we're all a bunch of nerds, kind of that way, and do that. So that's what started. It was studying that, studying those papers, to see what work had been done in the past and what we could build on from there, and then it was finding the right molecules that worked.
Speaker 1:So that's really amazing. And how did that lead to Pomega? I know that you said that was in livestock and Pomega is mainly for dogs, right? So how did you make that transition?
Speaker 2:So it and Sierra knows Baxter, our corgi, and when he was about two he started to have a fair amount of itch ear problems, kind of all the garden variety stuff that itchy shedding dogs have.
Speaker 2:And so I call the colleague of mine who's really been in canine medicine for a long time and I asked him what we were doing now, because I mostly worked in livestock up until then. So I asked him what we were doing now and it was a little bit shocking actually that really we didn't do anything that much different than we did 30 some years ago when I was in vet school and we weren't going after the root cause of the problem and we were doing things that kind of just suppressed the symptoms of the deal. And so that's what, going back to my nerd roots again, I kind of went back to work thinking about what the root cause of this was and found out a lot of it had to do with what was in there was in their dog food bowl every morning. So that's where we went to work then, figuring out what compounds and what we could do to intervene, and that's how Paul Megan came to be.
Speaker 1:That sounds like it was meant to be. Yeah.
Speaker 3:Yeah, and like just to think what you just said about 30, 36 years you said nothing really has changed and you saw such like a window of opportunity and you changed it for Baxter I don't think most people here we didn't introduce. How David and I know each other, I bored and groom both of his dogs and so one day he came every day he took his dogs in who would bring me the supplement powder, sometimes a cooler with fresh food. He always had like just the coolest variety that most people have, like the elevator dog food that came from their local elevator. So I asked him one day I'm like where do you get this stuff? He goes, I make the supplement. So then of course me I want to know all the things that come with that. So I just think it's really cool that well, it's kind of sad for our dogs that 30 years you didn't see anything change, anything for improvement. But you kind of took bowls, you know like you took it by the reins here and you made this product to help all dogs.
Speaker 3:So I think just a round of applause for Dr David Farnum.
Speaker 1:Absolutely. That is just incredible. I know it's like groomers, we see that so often. Is just this like itchy dogs, always just like? It's this almost like? Is this like invisible problem that we see so many dogs have and we don't really know what to tell pet owners? And I don't think a lot of people realize that something like this could benefit their dogs so much. Do you want to tell us some of the like goodness that's in there that helps.
Speaker 2:Sure. So well, I think I kind of have to start with dog food and talk a little bit about dog food. And we all see the commercials. You know we will see the commercial that they talk about what ingredients they use in their dog food and then at the same time, we've all heard the warnings that we get about eating too much grilled food because of that browning that happens on the outside of meat when we grill it, for instance, and we hear how that that those grill marks are actually kind of toxic. Well, if you think about how much, you know, even a T-bone steak would have to be cooked so you could leave it in a bag on the shelf for, I think, ever, and not have it, not have it degrade. That's how much dog food is cooked. And when we cook the dog food that much, and these toxins that are in this grill mark, if you will, on our steak or even veggie kebab, is things called AGEs. They're advanced glycation end products and those toxins are in dog food at about 120 times the level that people would eat. So your dog is eating literally toxins in that overcooked dog food.
Speaker 2:And so one of the first things we had to think about was what compounds are there out there that can combat this toxin? And we found some and we started to incorporate them and then looked at some of the other things that dogs need for good health, like omegas. Omega fatty acids are cooked out of dog food for the most part, so we put those in and we put curcumin in. Curcumin is a substance that comes from turmeric and it's the reason that people with arthritis will take turmeric tablets all the time and you guys are too young for that, but all of them know about sword joints and stuff. So we take the curcumin from that and we incorporate that. And that's what kind of gives Omega that sort of orange, look to it. I remember one time I went down and Sierra said you're all orange.
Speaker 3:I thought you were sick. I thought you were so sick. I was like, do I need to take you to the hospital? You look so yellow, almost.
Speaker 2:Yeah, I'd just gotten that stuff all over me, so I probably got it on my hands and then touched my face and I looked like my liver was about to go over the edge.
Speaker 3:That's what I thought.
Speaker 2:It was really just the curcumin that was doing that. Then we also put resveratrol in there. So resveratrol is the compound that is in red wine. When they say red wine is healthy for you, that's resveratrol is one of the big reasons why. So that's in there. Then some other ingredients that, including my immune modulator, is part of Omega.
Speaker 1:Yeah, so it even helps boost immunity.
Speaker 2:It does. It helps boost immunity and keeps that immune system from overreacting. So part of allergies itchy dogs is an overactive immune system. Wow, that's incredible.
Speaker 1:It's made to be able to go on any type of food that someone would feed, so if they're feeding wet food, for instance, or any type of kibble, yeah, it can go into any food.
Speaker 2:So sometimes when dogs are eating kibble we have to work with those dogs a little bit longer to get them to accept it, because it's a meal kind of a product, so the texture of it and some of those kind of things. We have to work with those dogs a little longer. Usually, then, the dogs that are eating wet food or freeze dried food or fresh food they take to it really fast All those.
Speaker 1:Yeah, my dogs took to it really fast on their kibble. They just day one.
Speaker 3:Yeah. He stole that bag from Texas when we filmed.
Speaker 2:So he's trialed it.
Speaker 3:I was afraid of another one.
Speaker 2:That's all right, because I didn't want to have to go through TSA with it again. So.
Speaker 3:I shouldn't think of that. I should have brought it in my over, or my carry or not my carry? I checked in bag for you. I didn't think of that. No worries, I'm surprised they let you on the plane with it.
Speaker 2:Honestly, Well, I did talk to the woman who was going over it making sure it wasn't explosive and gave her my card and I think she's ordered some, so oh, there you go and it's so funny because for years you've done this and it took care of your dogs for years.
Speaker 3:So it's just funny and you're right here and I had no clue. So I think I personally have my clients. You've given me a box and you're like, oh, first X free. So I like gave it to my customers and I see the difference in their coats. So is this something? So most of our audience is a Obviously a pet groomer, right? And is this something they could do for like a side hustle to have on as a product on their shelves? Really, kind of be that first line of defense. We as groomers we could only do topical, but like they could purchase it and then give it to their own dogs at home. Right, like this is something we could have for a side hustle and actually help those used to doodles that come in that smell like Fritos all the time. This is something that we could definitely help with, right?
Speaker 2:Oh, absolutely, and we sell it to some vet clinics and some some some groomers today and and a few of our feed dealers that handle our other products also handle, also handle Pomega. So so we've set up a program for wholesale to to put it in your hand so that, so that you can pass it on to your clients, you know, make a few dollars on on that and and, yeah, it's, it's a nice little bit of income.
Speaker 1:Yeah, If you don't have retail, I think it's a good gateway into retail because it every dog eats and every dog needs nutrition, so that's something that you can easily just set up and have for your clients, and I think it also like as a groomer it's impressive when clients come in and they see that that's something that we're aware of and that we care about. You know is that we're advocating for dogs well being when they're not in the salon. We want them to eat well and feel well, so I think this is something that you could offer at your salon really easily. I definitely want to do it.
Speaker 3:Yeah, we already. We already do that here in Nenetsburg. So I was on your website here, David, and your headline here. The industry needs to be more transparent about what goes into and how they process their dog food. And you kind of explained that with those grill lines and all that stuff. But where was the other thing? So I just want you to kind of so. You kind of said, like the last shedding it helps with the font the itchy dogs. You were explaining the backstirt, so you created this product right and with backstirt I've noticed a complete difference. But do you have other success stories that you've seen? I know you have, but I want you to tell our audience.
Speaker 2:So well, I'll talk about my other dog, allie. So she didn't have any itchy skin or anything, but she's an older Australian shepherd and Allie, I think it's the resveratrol more than anything, but it's really helped her, I think, just feel better and be happier. She seems like a much happier dog than she was when we started on this stuff, and resveratrol can do that. Resveratrol has good effect on the central nervous system as well. So then my daughter's dog. So my daughter has not one but two doodles and her male dog, apollo, had was going in getting the shots every month and hot spots and all that, and so he's said goodbye to all that stuff. Now, after about six months on it he quit having to go. She didn't have to take him in there anymore.
Speaker 2:Her other doodle is more she's Jovi's more about joint kind of problem. She's a St Bernard doodle thing and so she the size of that of her. She had a lot of joint kind of problems and this has helped her quite a bit get along better. And then I always like to tell the story of Bird. Bird is an Australian cattle dog. That was an older dog and she was. They were not sure she was going to make it much longer. When they started her on Pomega and because of being a working kind of cattle dog she had a lot of joint problems and Bird's doing well today and getting longer.
Speaker 2:So yeah, we always talk about Bird.
Speaker 3:Oh Bird, yeah, I love a dog named Bird.
Speaker 3:I know I've never heard of a dog named Bird and now I'm like that's my next dog's name. Thanks, bird. Sterling is actively, I guess, and Sterling's for the people that are listening that don't know, or I haven't mentioned Sterling yet so far. He's my dandy demon terrier and his fur. He lives his best farm life. He we live in like 10 acres and he does all the things that outside dog would do, but he also sleeps in our bed. But he goes and kills the squirrels. Any vermin he's got it, it's dead. He's usually covered in fur or in blood. So that's Sterling.
Speaker 3:But his furnishings are so soft that for the longest time he would have like kind of broken furnishings down to his first layer. It would be almost yellow and you could just see it kind of break off. This kid, this dog. Now he's probably been on it eight, nine months at this point. Like I have never seen his furnishings be this full and this vibrantly white ever. And I mean I am kind of paying for it with his. I have to pull his jacket every six days and he has so it's like every four days is what I should do, because he is a coat producing machine, and so Gavin and I, we have these dogs we compete with. It's our contest career dogs. So just knowing seeing it on Sterling, he's the dog that actually lives with me. So I'm the one that actively sees these changes.
Speaker 3:I, our friend Mackenzie Murphy, I see those dogs daily as well. She's here in my hometown as well and the bedalintents she had to go in when she first moved here I think we just have different allergies, like with a cornfield and everything that they spray for all the fields out here, and they had to get those allergy shots. But since she started her like they're fine. They don't have those pustules that just kind of like sit there and itch and they don't rock, like rub their legs, rot. At one point when he first moved here, one of her bedalintents chewed its leg completely raw. We had to like wrap it. It was disgusting and that dog is a coat machine as well. So I just think I wish I hope everyone tries Pog Mega because with our, the ones that are audience, that are active listeners, that are contest career members like this has been a game changer for me, gavin have you noticed?
Speaker 3:anything different Leah near dogs coats.
Speaker 1:Well, I have five dogs, so we went through our one bag pretty quick.
Speaker 3:But After David, you just let go some more.
Speaker 1:We got big fans over here, no, but I have American Cocker Spaniels too, and I have two of them, and I live here in Texas where it's just the cedar is so bad and everyone, just all of our dogs, all of us the allergies are just killer. So anything that will help with that kind of thing like I'm sure you know how much coat a full coated American Cocker Spaniel has, but it's just like we like every other day are bathing these dogs and we're putting so much love and attention into that coat and just anything that will help it stay healthy and stay just strong and beautiful is just so, so worth it. It's crazy how how something so small can just make such a big difference.
Speaker 2:That's great, it's great to hear.
Speaker 1:Did you have? I'm interested to know did you have any challenges while you were making Pomega Like was anything ever difficult? Or, since you came from that livestock background, did it all just come really naturally to you?
Speaker 2:The hardest part for me was the flavor profile that I had that I tried to work with to make it acceptable for dogs. That was really the most difficult part. So we had the basics of what we wanted to do in the supplement and I didn't want to cook it or extrude it or any of that kind of thing. So I wanted to keep it in its kind of natural form, if you will, in the bag. So we had to work a long time on flavor. That was the most difficult part.
Speaker 3:That makes sense.
Speaker 2:That's really interesting.
Speaker 3:Yeah, Is there anything? Anything looking forward to for Pomega? Anything new?
Speaker 2:Well, I am kind of in top secret working on an ear wash.
Speaker 3:That's exciting. That's not a secret anymore.
Speaker 1:At your practice. You work at a practice, right You're seeing dogs or do you just do livestock mostly?
Speaker 2:I now just do my supplement business, so I don't actually practice anymore.
Speaker 1:So what is the number one thing that dogs are coming into the vet for? I know so many of our clients were always sending them to the vet for ear infections, so I was wondering if that's like just common everywhere.
Speaker 2:I think that's certainly in the top five for sure. So it's. I mean, there's a lot of itchy dogs that go in the allergy hotspot this time of year, especially here. Itchy hotspots, bad ears, all that kind of stuff, it's all those are the bees for sure.
Speaker 3:But with your supplements we're replacing or we're repelishing those nutrients with your stuff.
Speaker 1:So that's kind of just it's covering, kind of all of that yeah.
Speaker 3:And so hopefully, with the mixture of Pomega and your super secret, top secret ear wash, nobody will have these problems going to the vet right.
Speaker 2:Right, we hope so, that's the goal.
Speaker 3:That's why you went above and beyond right. I do want you to explain. You have your other companies, so we talked about Pomega and make Darkroot better again. You have the true North technologies right For the people, just so they could. You know there's going to be people out there questioning who's this guy, all this stuff? Can you explain how bad us you are and what you really do and the companies you worked for and all the things that you have done to make you credible, to know what you know and why you have such a great product?
Speaker 2:Sure, sure. So true, north technologies. We I started that company about. It was actually when my kids were showing livestock and we looked around and thought that the supplements that we were available to us to buy didn't do what they said they were supposed to do. They weren't up to my expectations, and so we literally started making. My daughter and I started making stuff in the kitchen and in our own kitchen.
Speaker 2:That's what we did, and so we built some supplements that we could use in our own animals and then a few friends started to use it and that's kind of how true North started from the supplement business. At the same time I was working on this immune modulator in parallel, I guess, with it. So then we started putting that into feed yards, especially down in the Southwest, and started to see real improvement from that, and so that got incorporated into the stuff I was making up here for the for the stock show side and we just built it from the ground up. I mean, we literally had, you know, went from making it in the kitchen to now our customers win, you know, major livestock shows. All the time we have the Texas majors. We had customers that won, won at those. This year we just had a customer win at the exposition, which is a national show, who was just held down in Des Moines, and it's been a journey over that time. But now we're seeing you know, big time livestock people using our products and winning at these shows.
Speaker 1:So we yeah, we've come a long way. Literally, yeah, you literally started in your kitchen and now it's this whole huge thing.
Speaker 3:That's really really amazing, You're helping all of these animals and these farmers and now dog owners. So kudos to you. That's so cool.
Speaker 1:Yeah, talking about side hustles you literally from your kitchen to this huge thing. That's really amazing.
Speaker 2:Yeah, it's the ultimate side hustle, I think so, yeah, yeah.
Speaker 3:My household. That became the hustle. That's really nice. So, gosh, that's cool. And I'm just touring your website as we're speaking to so and I'm at your part where you have the whole map of the United States and you're like, almost in every single state you have dealers that have. This is just cool and everyone has to remember we live pretty much in the same town and I just found out about everything he did. I don't know what do you say, like less than a year ago? Yeah, yeah.
Speaker 3:So this entire time is right under my nose.
Speaker 1:They're not letting you on airplanes with it because Sierra says dealers like they're dealing it.
Speaker 3:He has it in his website.
Speaker 1:He has a distributor Sierra. They're gonna get him banned from TSA.
Speaker 3:I didn't mean to Sorry.
Speaker 2:So we have now shipped product to all 50 states. So we have distributors, dealers and most of the states. But yeah, we've shipped product to all 50 now. We just shipped product to Alaska not very long ago.
Speaker 1:Wow, that was a long time. So if somebody wants to like, if they wanna start having this in their salon like for retail, if they wanna create a wholesale account, how do they get in contact with you? How do they become a POPMG dealer?
Speaker 2:So there's a phone number on our website that they can call, and we can go from there or just email me. It's fine too. So my mail is just Dave at makedogfoodbettercom, so and that's our website as well makedogfoodbettercom.
Speaker 3:And we can put that in the show notes too, so it's easy. We'll put it on our Instagram handle when we share the episode as well. Do people locally know what you all do, or are you just kind of this guy that does all of this and people just think you were veterinarian at one point?
Speaker 1:I'm just curious because that's what I thought to be honest.
Speaker 3:Yeah, like, do people like you know if you go to a restaurant, you would have a restaurant and eat a hamburger? Do they just think you're like, oh, that's Dr David Farnham? Or like do they know that you do all this?
Speaker 1:You look like a veterinarian. To me, you don't come across as like this business person but that's really incredible.
Speaker 2:No, they don't know what I do. People.
Speaker 3:I figured.
Speaker 2:There are a few people who know what I do, kinda, but for the most part no. In fact, I'll tell you a funny story I went to. This was a while ago. I went to, went into town, was having lunch with a supplier and I had on my shirt with the, you know, with the vet symbol on it, the caduceus on it, and the gal who owns the restaurant asked me if I'd give her an adjustment. She was absolutely. At least I was a chiropractor.
Speaker 3:So so, so, yeah, people don't know what I do, so that's funny. Any, you used to work, was it for Purina?
Speaker 2:Yeah, I worked for Purina and that's why I actually moved here in the beginning was to work for Purina. So I worked. There was Golden Sun was the feed company that was here in town and Purina bought them, and so I came here after that and worked there and when I left there I went to work in, actually in the dot com thing. I went to work for a dot com for a while based in Memphis, but could stay here, and so, yeah, we ended up doing a fair amount of software work Is what I did. What the lesson behind all this is that I really can't hold a job. That's.
Speaker 3:It's because you're not an entrepreneur. That's what that is.
Speaker 1:Yeah, it seems to me like it was just fate, like all of these things led into each other. It's such a unique career path, so I think that definitely means you're doing what you're meant to do.
Speaker 3:Yeah, and I think just even doing the dot com stuff you learned so much that most people that wanted to do what you could do you had all of the knowledge from every little thing that you've done and you've created what you've created. So and I know as being a person that has to raise a family and I know you have a family and you've had young kids at one point it's fucking hard to keep one path and keep that same path, because every day your life changes. So I get that 1,000%. So, heck, I might be doing the dot com thing too, man.
Speaker 2:So after doing all that stuff, my son is Peyton and he has pretty profound cerebral palsy. So I kind of had to figure out a way to make a living and stay home too and be home for him as much as I could, and that was a big part of this working on this thing from here, you know.
Speaker 3:Yeah, so yeah, and now you're helping all of these farmers in the cattle and livestock and dogs and I think your story is glorious. I love it. I remember telling Gavin and my entire team like guys, we have a veterinarian. He was right here the whole time, like I've been his dog for years, so that's cool, all right. Is there anything else we should share with our followers, with our audience?
Speaker 2:Is there anything?
Speaker 3:you could think of.
Speaker 2:I don't think so. I think we've kind of covered the whole thing. If anybody has any questions, just drop me a line. I'm an open book. We can talk through all of it.
Speaker 1:Just to go over it again. You said your website is makedogfoodbettercom.
Speaker 2:Makedogfoodbettercom.
Speaker 1:Okay.
Speaker 2:Awesome, then my email is just davatmakedogfoodbettercom.
Speaker 3:Well, thank you so much.
Speaker 1:Yes, we really appreciate it. We were so excited to talk to you. I was excited to learn more about all of this because it's so interesting to me how this came to be. It's really cool to hear from you and hear about all of your experiences.
Speaker 3:Yeah, I'm still mind-boggled. For 30-plus years, you were wanting to ask a friend, a colleague, what are we doing now? Because my dog is having troubles and nothing was really different. You took a stance and you helped Baxter and you made a change. That's just mind-boggling to me.
Speaker 2:Yeah, we have new drugs and stuff, but they're just all for the symptoms.
Speaker 3:Yeah, it's a band-aid. It wasn't ever from dietitian, it wasn't ever from the big giggle. I know there's like you could get a veterinarian prescribed dog food, but still that doesn't even help with the BC&D that follows A. I think this is the way we can help and we can be in that first line of defense to make sure the nutrition that every dog has. The nutrition I cannot say nutrients there we go For their dogs.
Speaker 2:Yeah, the holistic veterinarian thing has grown a lot. You'll see traditional veterinarians shy away from that, but if you look at what they're doing in that movement and blend the two together, there's a lot of good that can come from it. That's what I try to do.
Speaker 3:All right. One last question When's this ear wash going to drop? When you're releasing this bad boy?
Speaker 2:Well, I'm still in the early R&D phase. I need to make it. One of the things I work with. A lot are medium chain fatty acids. They come from coconut oil. When we break the coconut oil part into its individual components, these medium chains have a lot of positive antimicrobial effects. I'm trying to get those into a solution that we can use on the dog's ear with and break up the wax at the same time and get those dogs some relief. We're working on that formulation but the basics of it. We've got stuff we could use today if we needed to.
Speaker 1:Well, if you need someone to test it, I have two Cocker Spaniels.
Speaker 2:You'd be an A number one test subject, I think.
Speaker 3:Yeah, that meme from like Happy Yeaster, it's always the Cocker Spaniels ear. Well, thank you so much. I can't wait to share this with their audience. Hopefully, we see Pah Mega on everybody's shelves. I know it's on mine. I know my clients love it. My dogs love it. Gavin, he's going to get some more.
Speaker 1:My clients need it.
Speaker 3:I'm so oh cool.
Speaker 2:All right. Well, thank you, all right, bye.